Sporting pink is in during October

It may seem redundant to talk about the Making Strides Against Breast Cancer Walks in Central Pennsylvania, and the way local, regional and national sports teams come together in an effort to raise money and awareness in the battle against the disease. But the American Cancer Society reports that more than one quarter of a million women have been diagnosed with invasive breast cancer so far in 2012. wholesale nfl jerseys So until those staggering statistics become not so staggering and much less scary, this month will continue to command national attention in the athletic arenas of the United States.

It’s hard to miss the breast cancer initiatives on the huge stage of the NFL. Players all around the league are sporting pink shoes, socks, towels, wrist bands, and even pink trimmed jerseys and pants. Referees wear pink whistles around their necks, and pink ribbons are painted on many of the fields. Much of the themed gear will be put up for auction online. No question, the NFL’s commitment to raising awareness is compelling, though some have criticized the percentage of the proceeds that are actually donated to the cause.

Around the track, several NASCAR drivers have been touched by cancer, like Elliot Sadler who’s mother battled the disease. Sadler’s is just one of the cars that is sporting a pink paint scheme in the month of October. Last week’s race at Charlotte also featured a survivors’ ceremony, pink clad fans, and a pink trophy.

Locally, many high school teams sponsor “pink” events, even golfers get into the spirit with the “Pink on the Links” tournament. It seems like everywhere we go, there is a chance to take part in a breast cancer fighting event, or an opportunity to make a donation.

Breast Cancer Awareness Month has become part of our October culture, like baseball playoffs and Halloween. Men wearing pink is now commonplace, and in fact trendy. The pink movement has become so popular, it’s sometimes easy to forget just why it’s so important.

Entire families are stricken with the fear that comes with learning your mom, grandmother, wife, sister, father or brother has breast cancer.

Treatments and their its side effects are just the beginning of the many challenges that become part of a “new normal” as loved ones, friends, and communities offer their support.

Wearing pink is cool. Taking part in pink events is fun. But It’s also vital in the effort to battle cancer through research and support programs. It’s one victory we have to win.